Are you looking for a way to make your charity stand out? One of the most effective ways is a well-designed website. The vast majority of online visitors are drawn to a website that is easy to navigate and which provides relevant information in an easy-to-read format. For a non-profit, it is also important to attract potential donors or volunteers and to educate the public on your organization’s mission and values.
Current and future donors and supporters will often turn to your website first when they want to learn more about your mission. If your website isn’t user-friendly and informative, they may walk away. If your website immediately engages visitors and makes them want to learn more, it can be one of your best fundraising tools.
A good website is a must-have for any non-profit or charity. Charity Navigator is a website which rates all U.S. non-profits on their accountability and standing. The site just launched a new 3.0 rating system which provides data on the criteria Charity Navigator uses to rate non-profits. When you are rated well by this organization, share these results on your website. This is a great way to educate the public on how well your organization does its mission.
Charity Navigator rates many different non-profits. These nine are especially effective, concise, appealing and clearly communicate to their visitors.
This organization is listed in the 10 Top-Notch Charities list at number five. The organization’s mission is to work with individuals impacted by disaster, poverty or civil unrest to improve lives. This organization’s website is well-done, clearly stating the mission and providing ways for donors and volunteers to get involved. The site also has a current newsfeed showcasing current organizational news.
This organization is ranked at number four by 10 Top-Notch Charities. The non-profit is the largest provider in the world of donated medical equipment and supplies to developing countries. The organization’s website presents a strong mission statement and a clear call-to-action. Visitors quickly understand exactly what this non-profit does and how they can help.
Another great feature of this website is a world map that indicates where the charity has ongoing projects. Visitors can hover over each point and quickly see the value of donated equipment and supplies. Visitors are educated about the scale and impact of the non-profit’s efforts.
Child Aid is ranked at number three on 10 Charities Worth Watching. This organization provides educational opportunities to children in Central America. Their website features beautiful images showcasing their efforts in the field. The website also concisely communicates the impact of the organization’s efforts and how their supporters contribute to their success.
There is also an active blog featuring stories from the field. This is a great way to draw visitors in and get them engaged.
Charities Aid Foundation America
CAF America is listed at number eight on 10 Top-Notch Charities. The organization provides grants to help individuals, corporations, and foundation do their work by eliminating administrative burden and risk through their streamlined grantmaking process. Their website includes beautiful images and invites visitors to sign up to receive stories and updates.
Electronic Frontier Foundation
This non-profit uses its website to communicate with current and potential supporters and volunteers. They have a robust email list and send out frequent news about their mission. The organization is ranked number five on 10 Most Frequently Viewed Charities and educates the public and their supporters on the illegal mass surveillance program of the National Security Agency.
These five organizations have strong, effective websites. They use these sites as a communications tool to update current supporters and recruit new donors and volunteers.